hi. i'm brad.
i translate customer signals into fast, confident product decisions.
chicago-based. builds from zero. outcomes that stick.
My career has been building research and design practices from zero and tying that work to business results. I’ve worked across UX disciplines, from content and information architecture to design, research, and operations. I’ve collaborated with and led great people at education, market intelligence, and research technology companies, and since 2019 at Amazon.
In my experience, teams do their best work when engineering, product, and design share priorities and ownership. I push for design and research to help set those priorities, and for every insight to have an owner who’s agreed to act on it.
I believe customers should be close to everyone on the team, including people with disabilities. If they can’t use a product, it isn’t done. I want anyone to be able to run some research with the right guardrails, and researchers to own the complex questions.
I believe in using quantitative and qualitative data in tandem. Analytics show the patterns, and research shows the behaviors and attitudes behind them. Together they diagnose today’s problems and flag tomorrow’s. Even then, the insights that move products forward don’t always show up in a dashboard. They live in the moments people don’t think to mention, and I’ve learned you have to get close enough to find them.
Outside of work, I listen to a lot of house music and take many, many silly pictures of my dog.
Four principles shape how I approach every project: get close, clear the noise, measure intentionally, build to last. Each case study traces one through real work, in sequence. Each leaves behind infrastructure on which the next is built.
