- 16 Ecommerce A/B Test Ideas Backed by UX Research by Ben Labay
- 5 Ways Eye Tracking Can Improve Your Web Usability by UXBERT Usability Lab
- Use AB Testing to Increase Digital Innovations by Luca Longo
- How to Use UX Research to Create Smarter A/B Test Variations by Shannelle Mullin
Some great tips and tricks about A/B testing here, as well as some good reminders for optimizing research.
- Measuring the User Experience, Second Edition: Collecting, Analyzing, and Presenting Usability Metrics by William Albert, Thomas Tullis
- Quantifying the User Experience: Practical Statistics for User Research — by Jeff Sauro, James R. Lewis